
My name is Beth Feroz (formerly Janairo) and I’m an independent strategist, editor, and coach with more than 20 years of experience helping people create, connect, communicate, and collaborate. I’m a seasoned, tenacious, and energetic partner who can help you fuel your fire and accomplish amazing things. Learn more about me and my services below and reach out if you need help on an existing project or have a new idea that deserves some time and attention!
Strategy

I offer thoughtful and human-centered strategy services with a focus on putting solid, lasting ideas into practice quickly. I partner with clients on a wide range of projects including brand storytelling and strategy, internal communications strategy, people-focused growth strategy, and business process improvement. I ask the right questions to help build the right plans.
I love working with people who always put humans first, and I’m especially interested in working with women-owned and women-led small businesses and organizations to share my experience and expertise and help them grow and thrive.
Editing & Coaching

I am an experienced writer, editor, and poet and I love partnering with creative people on ideas and projects that are just taking shape. I understand how early ideas need special care and attention, and I ask insightful questions to provide helpful next steps to move your project forward. I do all kinds of editing, but I especially enjoy developmental editing and story coaching for fiction, nonfiction, poetry, screenwriting, songwriting, and more.
I also offer individual coaching if you just need a thoughtful and supportive sounding board and fierce encouragement.
Reach out and let’s talk about how we can accomplish great things together!
Testimonials
My Why
I deeply appreciate how an open and honest meeting of minds can spark sudden, ferocious energy and make things possible that simply wouldn’t happen otherwise.
I thrive on such collaborative, creative energy, and I'm always looking for opportunities to make connections like this to help people discover, explore, and fuel their fire.
Why Me
- Honest, ethical, bona fide human being
- Natural collaborator, gifted at guiding creative exploration and asking strategic, transformative questions
- Perceptive, poetic ear, intuitive feel for language and communication, combined with deep human empathy
- Deep + wide range of skills and experience