I help humans create, connect, communicate, & collaborate.

My name is Beth Feroz (formerly Janairo) and I’m an independent strategist, editor, and coach with more than 20 years of experience helping people create, connect, communicate, and collaborate. I’m a seasoned, tenacious, and energetic partner who can help you fuel your fire and accomplish amazing things. Learn more about me and my services below and reach out if you need help on an existing project or have a new idea that deserves some time and attention!


Strategy

I offer thoughtful and human-centered strategy services with a focus on putting solid, lasting ideas into practice quickly. I partner with clients on a wide range of projects including brand storytelling and strategy, internal communications strategy, people-focused growth strategy, and business process improvement. I ask the right questions to help build the right plans.

I love working with people who always put humans first, and I’m especially interested in working with women-owned and women-led small businesses and organizations to share my experience and expertise and help them grow and thrive.

Editing & Coaching

I am an experienced writer, editor, and poet and I love partnering with creative people on ideas and projects that are just taking shape. I understand how early ideas need special care and attention, and I ask insightful questions to provide helpful next steps to move your project forward. I do all kinds of editing, but I especially enjoy developmental editing and story coaching for fiction, nonfiction, poetry, screenwriting, songwriting, and more.

I also offer individual coaching if you just need a thoughtful and supportive sounding board and fierce encouragement.

Reach out and let’s talk about how we can accomplish great things together!


Testimonials

Beth immediately understood what I was going for exactly, was able to quickly capture a sense of my voice, and gave me very clear precise notes about how to make my intentions come across. Everything from structural revisions to single line changes was perfect to be honest!

Hana M

Beth was very skilled at putting my ideas into words. She helped outline and put a voice to the culture of my business. Her writing helped me take a step back and have an outsider’s perspective. She was able to look at our website and values, and capture that to create a marketing campaign that was innovative and fun to read. She is easy to talk to, very receptive to ideas and requirements, and a pleasure to work with.

Suzanne K

Beth played a key role in several strategy and communications projects, ensuring that the messaging was clear, considerate, and aligned with our executive leadership team’s priorities. Beth has a natural talent for distilling complex information into easily digestible messaging, no matter the subject. Her editing skills are just as strong, refining content in a way that enhances readability while preserving the original voice. Everything she works on feels more polished, cohesive and impactful.

Beth was amazing at adapting to constantly shifting priorities, ensuring that messaging and materials remained accurate, relevant, and aligned with evolving needs. Her adaptability and structured approach ensured that, even in fast-moving and uncertain situations, teams always had the right information at the right time to stay informed and engaged.

Lina S

Beth worked with me on multiple platform migration efforts, mergers & acquisitions, and Info Tech/Security changes to the business. Her ability to research the changes and platforms, understand how the changes will impact the business, and draft up and summarize a solid rollout approach were the key to the success of our change management. Her business operations knowledge and ability to present the material across multiple channels helped us communicate changes while not overwhelming the audience. Her management of team feedback was also critical to the success of our initiatives. She asked key questions and shared concerns from the business to help us share well-crafted answers and keep everyone reassured and well-informed.

Nate B

Beth has a way of providing guidance that is both supportive and empowering, always making sure I feel heard and valued. I appreciate how she not only offers advice but also encourages me to think critically and grow in my own leadership style. Her ability to balance strategic direction with genuine care makes her an incredible coach. Beth has helped me become more confident in my leadership abilities by providing thoughtful recommendations on how to navigate challenges and support my team effectively. She also prioritizes well-being, reminding me to take care of myself while balancing my responsibilities. Her insights and encouragement have made a lasting impact on both my professional and personal growth.

Lesya P

Starting a new position can be intimidating and overwhelming. Beth was my career coach, and it made a huge difference. She actually listened, made recommendations, and provided feedback, which I was able to use to improve my job performance. Beth gave me encouragement when it’s not so common nowadays, and she motivated me to help others in the same way. I have only good recollections of my time at that job partly due to Beth’s positive impact! I’m grateful to her.

Trista R

Beth has a remarkable ability to understand complex concepts, ask insightful questions, and communicate information in a clear and organized manner. She consistently breaks down key points in a way that’s both digestible and easy to understand, making her a valuable asset to any team.

Kate M

I worked with Beth on numerous engagements related to change management, organizational effectiveness, and corporate communication. I appreciated her ability to bring structure and process to previously nebulous or ill-defined processes and programs, as well as her ability to develop strong working relationships with team members from a wide variety of backgrounds and competencies. Beth brings both compassion and professionalism to all of her work that not only drives results but inspires others.

John T

My Why

I deeply appreciate how an open and honest meeting of minds can spark sudden, ferocious energy and make things possible that simply wouldn’t happen otherwise.

I thrive on such collaborative, creative energy, and I'm always looking for opportunities to make connections like this to help people discover, explore, and fuel their fire.

Why Me

  • Natural collaborator, gifted at guiding creative exploration and asking strategic, transformative questions
  • Perceptive, poetic ear, intuitive feel for language and communication, combined with deep human empathy
  • Deep + wide range of skills and experience